Trying to get more customers online but not sure where to start? Let’s break down two popular strategies—SEO and PPC—to help you pick the right one for your business.

What is SEO?

SEO (Search Engine Optimization) is like planting a garden. You grow your website’s visibility in organic (unpaid) search results by optimizing content, improving site speed, and earning backlinks. Over time, your site climbs higher on Google, bringing in Organic traffic.

Pros of SEO:

Cost-effective: No direct payment for clicks—you pay for tools or experts instead.

Long-term results: Once you rank high, traffic keeps coming.

Trust-building: Users trust organic results more than ads.

Cons of SEO:

Slow start: Takes 6–12 months to see results.

Constant effort: Needs regular updates, fresh content, and fixes.

Unpredictable: Google’s algorithm changes can affect rankings.

What is PPC?

PPC (Pay-Per-Click) is like renting a billboard. You bid on keywords and pay each time someone clicks your ad. Your ad appears instantly at the top of search results (marked as “Ad”).

Pros of PPC:

Instant traffic: Ads go live in minutes.

Precise targeting: Choose who sees your ads (location, age, interests).

Full control: Set budgets, pause campaigns, or adjust bids anytime.

Cons of PPC:

Costly: High competition can mean expensive clicks (e.g., $50+ for “insurance”).

Traffic stops when you stop: No clicks once the budget runs out.

Ad fatigue: Users might ignore ads over time.

Which Should You Choose?

Pick SEO if:

You’re patient and want lasting results.

Your budget is tight long-term.

You’re in a niche with lower competition.

Pick PPC if:

You need sales or traffic fast (e.g., a new product launch).

You have a flexible budget for quick testing.

You’re in a competitive industry (e.g., lawyers, e-commerce).

Why Not Both?

At Uniconserve, we recommend combining SEO and PPC for a powerhouse strategy! Use PPC for quick wins while building SEO for sustainable growth.

Example: Run ads for a holiday sale while optimizing your blog for year-round traffic.

Final Thoughts

There’s no “best” strategy—it depends on your goals, budget, and timeline. Start with PPC for speed or SEO for longevity, or blend both for maximum reach. Test, track, and adjust as you go!

Still unsure?  
Let Uniconserve help you! Book a free consultation and let’s find the perfect strategy for your business.